SPYCHIPPED LEVI'S BRAND JEANS HIT THE U.S.
By Liz McIntyre & Katherine Albrecht
April 19, 2006
It may be time to ditch your Dockers and lay off the Levi's, say privacy activists Katherine Albrecht and Liz McIntyre. New information confirms that Levi Strauss & Co. is violating a call for a moratorium on item-level RFID by spychipping its clothing. What's more, the company is refusing to disclose the location of its U.S. test.
Radio Frequency Identification (RFID) is a controversial technology that uses tiny microchips to track items from a distance. These RFID microchips have earned the nickname "spychips" because each contains a unique identification number, like a Social Security number for things, that can be read silently and invisibly by radio waves. Over 40 of the world's leading privacy and civil liberties organizations have called for a moratorium on chipping individual consumer items because the technology can be used to track people without their knowledge or consent.
Jeffrey Beckman, Director of Worldwide and U.S. Communications for Levi Strauss, confirmed his company's chipping program in an email exhange with McIntyre, saying "a retail customer is testing RFID at one location [in the U.S.]...on a few of our larger-volume core men's Levi's jeans styles." However, he refused to name the location.
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